The power of great design

Good design outlines a design process that puts human needs, capabilities, and behaviour at first place. As Norman writes in his book:

“Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen. Communication is especially important when things go wrong. It is relatively easy to design things that work smoothly and harmoniously as long as things go right. But as soon as there is a problem or misunderstanding, the problems arise. This is where good design is essential.”
The design of everyday things (Norman, D. 2013) (This link opens in a new tab into the browser and goes to Amazon)

Real life example from one of our authors:

“That book made me realize how important is the design not only for websites but for every object around us. I have started to notice how usable and functional are the things I use every day, the websites I browse, the mobile apps that I have on my phone and I realized that a lot of them were very badly designed. Some of them have made me very angry and I left them, except I did not have another choice. The following image is an example of very annoying design.”

Example image of annoying payment app

“The goal of the task was to purchase tickets for a forthcoming game and the opposite team have sold out their tickets, so I did not have another choice. To buy tickets, I had to fill in several different forms, which was quite long but it was not a problem as long as I knew I am closer to complete my goal. At the end of the task, I had to submit my card and pay for the tickets, but the “Cancel” button is so prominent and identical as all previous buttons for agreement so I clicked it by accident and that returned me in the beginning. At the second try, I was much more careful and I slowly clicked the “Submit” button but something with the system went wrong and I was in the beginning again. At this point, I was very annoyed with their website and I definitely will not recommend it or go back to it.”

Lesson Learned!

We face many non-functional and not user-friendly designs every day and this is only a single example that clearly shows how important is to make sure things are designed in a way that enables people to use them successfully.

“If the designers had known what was really happening in the real world with their designs – they could’ve used that knowledge to create an experience that was better for the user. What’s missing is a nervous system connecting us to all of the things that we design, make and use. What if all of you had that kind of information flowing to you from the things you create in the real world? With all of the stuff we make, we spend a tremendous amount of money and energy — in fact, last year, about two trillion dollars — convincing people to buy the things we’ve made. But if you had this connection to the things that you design and create after they’re out in the real world, after they’ve been sold or launched or whatever, we could actually change that, and go from making people want our stuff, to just making stuff that people want in the first place.” The incredible inventions of intuitive AI (Conti 2016) (Link opens in a new tab into the browser and goes to a TED Talk)

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